In my role as a contract designer for Locality Studio, I helped create a modern and cohesive brand for the City of Union, Missouri.

As “Creatives for Places”, Locality Studio emphasizes community engagement and qualitative data for every branding project. During July 2025, we conducted an online survey, which collected 161 responses from community members. This information, alongside discussions with the community, highlighted Union’s key assets and the desired outcomes of the project.

Based on these findings, the studio developed several logo concepts. A working group of key stakeholders selected two logo options for the public to vote on.

After public voting, the “red U” logo, which I predominantly developed, was selected with 68.3% of the vote. Approval of the final brand is pending.