Print design for public events is an essential part of my role at the Garden. Requests arrive daily in the weeks leading up to an event. Dozens of deliverables are created within a timeframe of just a few weeks. This work is an essential part of organizing any large event.

Design begins with visual concept development, before being routed to the team for feedback. Collateral for the Orchid Show is designed as a system. Each piece must feel fresh, yet work within the context of the existing Garden brand.

Once a design is finalized, production begins. From trimming and mounting signage, to daily communication with our print shop vendors, I am engaged with each item from start to finish.